Twitter is one of the international's maximum popular social media platforms with over 353 million users. Many companies use Twitter to attain and connect to their clients. Twitter permit you to reach a huge target market and connect with your customers. The downsides encompass viable negative comments. Consider if a twitter account will gain your business. Are your competitors using it? How do other humans to your industry use it? What achievement are your friends having on Twitter? Evaluate the pros and cons and decide if Twitter is proper on your commercial enterprise. Benefits of Twitter for business There are some of advantages that the use of twitter can deliver to a enterprise: Reach a huge target market: Twitter has a huge person base, which can include your potential customers. Using hashtags can help you attain an target audience inquisitive about a particular subject matter or in a specific vicinity. Deliver customer support: The platform allows direct two-way conversation with your clients. Because it is a public interaction, in case you do it nicely it indicates your business in a wonderful light Brand identification: Being on Twitter can assist communicate your logo ethos and personality. This need to assist your enterprise appeal in your target audience. Feedback: Twitter can be a useful useful resource for amassing remarks from customers. Cost: It is freed from rate to set up a Twitter account. While postage stamps paid commercials are available, many organizations see advantages from organic posts and interactions. Challenges of Twitter for commercial enterprise It's important be aware about the downsides of Twitter for groups: Resources: Maintaining a presence on Twitter calls for a time commitment. It's also crucial that the body of workers searching after the account have the proper abilties and training. Negative criticism: Customers should whinge publicly about product or offerings. Negative remarks can reflect badly on your enterprise. However managing proceedings properly will have a effective impact for your popularity. Time sensitive: Unless you tweet at the right time, whilst your fans are online, your tweets should effortlessly be missed. Spam: Be cautious of unsolicited mail bills on Twitter. In precise, do now not click on on suspicious hyperlinks from users you don't know. Limitations: You are limited by using Twitter's 280 person restrict. It can take time to discover ways to communicate efficiently with brevity.